Become a Campaign Sponsor


Align your organization with this compelling campaign on why, how, and where to get out on North Carolina’s trails. We are ready to meet and always open to exploring ways to customize our existing packages to better align with your organization’s specific needs and goals.

Each month for 2023 is associated with a theme for Year of the Trail. Themes are tied to major dates, initiatives, and seasons throughout the year.

Available months and themes:

June: Out(doors) and About This Summer
July: Celebrate NC Parks: Local, State, and National (1/2 available)
August: Wellness & Trails
October: Trail Innovators: Past & Present
November: Show Gratitude for NC Trails
December: Year in Review & Future Aspirations

  • One social post with your logo at the start of the month announcing sponsorship
  • At least one social media post each week that recognizes sponsorship
  • One sponsored social post (message or copy from you)
  • One blog (written by you, with the opportunity for us to edit with your permission) answering the question, “Why do trails matter to your organization?”
  • One collaborative social post
  • Link on Year of the Trail “Sponsor” page

In digital communications, advertising is critical in reaching individuals and communities across North Carolina and beyond for the Year of the Trail campaign. Advertising will help push and promote events and calls to action and show the diversity of the people, trails, and landscapes of The Great Trails State.

  • One social post with your logo at the start of the sponsorship announcing sponsorship
  • Additional posts throughout sponsorship highlighting your investment & why trails matter to your brand
  • One sponsored social post (message or copy from you)
  • One blog (written by you, with the opportunity for us to edit with your permission) answering the question, “Why do trails matter to your organization?”
  • One collaborative social post
  • Highlight in Year of the Trail newsletter
  • Link on Year of the Trail “Sponsor” page

For more information on sponsorships, contact info@greattrailsnc.com

The Trails for All Partnership Program will work to foster greater access and enhance opportunities for all people, including those who have historically and still face barriers to access, to advocate for, benefit from, and enjoy North Carolina’s trails.

Our strategy is to provide direct investments in the form of a one-time honoraria up to $1,000 to BIPOC led organizations already making significant strides in these areas to uplift their work and accomplishments and ensure their voices are part of The Great Trails State.

With this investment, the Year of the Trail campaign will ask partner organizations to host at least one YOTT event with their organization member base, promote YOTT among their member base, allow YOTT to send media documentarians to document events for promotion on YOTT communications, cross-promote on YOTT platforms, and be featured in our content delivery.

With full sponsorship, NC Year of the Trail will fund at least 10 organizations/chapters distributed across North Carolina and provide video and PR support to uplift their work through campaign communications channels.

  • Logo on website sponsorship page
  • Logo on all program marketing materials
  • Presenting logo on program information on the website
  • Logo on all virtual production pertaining to the program
  • Deliverables to be further defined & communicated as program develops

For more information on sponsorships, contact info@greattrailsnc.com

Our owned video content is a pillar of the Year of the Trail campaign. Through educational, informative, and entertaining videos, we will cover important topics for trail users and advocates while showcasing the unique communities and individuals who make North Carolina “The Great Trails State.”

Synopsis

These films are where we can break perceptions and connect people with trails in a way they otherwise wouldn’t. These pieces are impactful and can influence change. Based on both the content and style, these pieces will seek a more mature audience demographically.

These videos are anchored in characters, and, as cliche as it seems, the essence of being human is connecting to other humans, and there is no better way to show this than in film. Films humanize and make us care about people and their environment – these films create impact.

An example of this style of video is Freehub Magazine’s “Biketown”

  • Videos posted on YOTT media channels & shared with partners statewide
  • Logo on video and credit screen
  • Blog post on video linking to video and your brand
  • Newsletter about video distributed to entire YOTT audience
  • Email presenting video to all YOTT stakeholders
  • Logo and link to your brand on YOTT sponsor page
  • Multiple social media posts about video on all YOTT platforms
  • Tags in all social posts related to videos on FB, IG
  • Media kit with shared asset folder for your use with video formatted to publish on your channels, including reels, vertical integrations, shorts, thumbnails, copy for social posts, closed captioning in English and Spanish, etc.

Synopsis

These are witty, cheeky, scripted pieces that are disarming in their nature. These videos are a great watch for people who really are going to learn something but may feel that a basic tutorial is too simple for them. Additionally, these are great entertainment for developed trail users and are fun, educational, and shareable pieces.

An example of this style of video is “How to go Hiking the Easy Way”

  • Videos posted on YOTT media channels & shared with partners statewide
  • Logo on video and credit screen
  • Blog post on video linking to video and your brand
  • Newsletter about video distributed to entire YOTT audience
  • Email presenting video to all YOTT stakeholders
  • Logo and link to your brand on YOTT sponsor page
  • Multiple social media posts about video on all YOTT platforms
  • Tags in all social posts related to videos on FB, IG
  • Media kit with shared asset folder for your use with video formatted to publish on your channels, including reels, vertical integrations, shorts, thumbnails, copy for social posts, closed captioning in English and Spanish, etc.

Synopsis

These videos engage, educate, and create a call to action. They feature a familiar, approachable voice speaking in plain English on a topic that may not be all that well understood. These topics are vital to not just the Year of the Trail campaign but trail advocacy in general and will serve as evergreen content that can be shared and distributed on a far-reaching basis.

An example of this style of video is “What is Year of the Trail Anyway?”

  • Videos posted on YOTT media channels & shared with partners statewide
  • Logo on video and credit screen
  • Blog post on video linking to video and your brand
  • Newsletter about video distributed to entire YOTT audience
  • Email presenting video to all YOTT stakeholders
  • Logo and link to your brand on YOTT sponsor page
  • Multiple social media posts about video on all YOTT platforms
  • Tags in all social posts related to videos on FB, IG
  • Media kit with shared asset folder for your use with video formatted to publish on your channels, including reels, vertical integrations, shorts, thumbnails, copy for social posts, closed captioning in English and Spanish, etc.

Synopsis

Reels are shorter, quickly produced pieces that will highlight people across North Carolina. These will evolve and be dynamic throughout the campaign. Oftentimes these will provide context from the trail, events, and other activities surrounding Year of the Trail. You can expect to see short, rapid-fire style interviews answering questions such as, “Why do trails matter to you?” “What are your favorite trails in NC?” “What is the coolest thing you’ve seen on a trail?” and more. These will be compiled into a larger piece in Q4 of 2023.

  • Vertical shorts in Instagram/TikTok form for sharing
  • Logo and link to your brand on YOTT sponsor page
  • Callout, tag, and link to your brand’s social in distribution
  • Logo on any larger produced compilations of reels on that video credit screen
  • Additional deliverables as determined by YOTT creative team

For more information on sponsorships, contact info@greattrailsnc.com

For more information on sponsorships, contact info@greattrailsnc.com


Our Aim
Year of the trail celebrates North Carolina’s vast and diverse collection of trails and encourages us all to recognize our role as champions of these resources.
Powered by in-person connections, community building, and storytelling-based marketing, we’ll build momentum throughout the state over the course of the year.

Our Vision
We envision a future where each of the state’s 100 counties experiences the proven physical and socioeconomic benefits of trails and advocates for their ongoing growth and development.

Our Mission
This year-long campaign aims to showcase and celebrate North Carolina’s trails, encouraging ongoing participation, investment, and development among locals and legislators.


Values

Participation – Inclusivity – Stewardship – Connectivity – Collaboration


Goals

  • Inspire people of all ages, abilities, and backgrounds to try trails.
  • Demonstrate the importance of trails to elected officials.
  • Boost outdoor recreation tourism through Year of the Trail events in all 100 counties.
  • Promote the safe and responsible use of trails.
  • Recognize the role of volunteers in building and maintaining trails.
  • Advance diversity and inclusion on trails across North Carolina.

Our Impact

North Carolina’s Year of the Trail campaign will reach individuals, families, businesses, and communities throughout the state and beyond. Just weeks into the campaign, Year of the Trail is experiencing unprecedented growth.

Digital Reach: 4,000,000+

Video Views: 550,000+

Social: 21,000+

Newsletter: 16,500+

*Statistics as of August 23rd


“Year of the Trail will be a tremendous opportunity to highlight North Carolina’s exceptional network of trails and educate the public and elected officials about their value to our residents and communities.

Kate Dixon, Former Executive Director of Friends of the Mountains-to-Sea Trail (Retired)


Sponsors on board

Blue Blaze Brewing Co.