Become a Campaign Sponsor

North Carolina’s Year of the Trail initiative for 2023 is far-reaching, creating impacts that will leave a legacy in The Great Trails State.

There are many ways to get involved with the campaign throughout the year, one of which is becoming a campaign partner and sponsor.

Our Aim
Year of the trail celebrates North Carolina’s vast and diverse collection of trails and encourages us all to recognize our role as champions of these resources.
Powered by in-person connections, community building, and storytelling-based marketing, we’ll build momentum throughout the state over the course of the year.

Our Vision
We envision a future where each of the state’s 100 counties experiences the proven physical and socioeconomic benefits of trails and advocates for their ongoing growth and development.

Our Mission
This year-long campaign aims to showcase and celebrate North Carolina’s trails, encouraging ongoing participation, investment, and development among locals and legislators.


Participation – Inclusivity – Stewardship – Connectivity – Collaboration


  • Inspire people of all ages, abilities, and backgrounds to try trails.
  • Demonstrate the importance of trails to elected officials.
  • Boost outdoor recreation tourism through Year of the Trail events in all 100 counties.
  • Promote the safe and responsible use of trails.
  • Recognize the role of volunteers in building and maintaining trails.
  • Advance diversity and inclusion on trails across North Carolina.

Year of the Trail is all about getting out on the trail. No matter how you may do it!

Our Impact

North Carolina’s Year of the Trail campaign will reach individuals, families, businesses, and communities throughout the state and beyond. Just weeks into the campaign, Year of the Trail is experiencing unprecedented growth.

Digital Reach: 1,500,000+

Video Views: 275,000+

Social: 12,000+

Newsletter: 7,000+

*Statistics as of February 23rd.

How You Can Get Involved

There are many opportunities for sponsorship with North Carolina’s Year of the Trail. Most sponsorship opportunities can be custom tailored to for the best fit with individual sponsors – please reach out to with any questions.

Sponsoring Year of the Trail is an investment in the very fabric of North Carolina. Join dozens of other individuals and major organizations across the state in support of Year of the Trail. Become part of the largest campaign for trails in the Nation and help make history in The Great Trails State!

Sponsorship Opportunities:

  • Educational Explainer Video(s) (starting at $12,000 – $150,000)
  • Human Interest & Location Video(s) (starting at $15,000 – $175,000)
  • Monthly Theme Sponsor ($6,000+)
  • Advertising Sponsor / Partner (Various opportunities)
  • General Operating Sponsor (Various opportunities)
  • Event Sponsor / Partner (Various opportunities)
  • Promotional Sponsor / Partner (Various opportunities)
  • Programming Sponsor (Various opportunities)

Thank the legislators who supported Year of the Trail:

Send a thank you email to the Representatives who sponsored this bill or to your legislator who voted to pass this legislation.

Introduced by: Representative Hugh Blackwell (R-Burke) 

Primary Sponsors: Representative Hugh Blackwell (R-Burke),  Representative Pat B. Hurley (R),Representative Larry C. Strickland (R), Representative Dean Arp (R)


  • Representative Allison A. Dahle (D)
  • Representative Ashton Wheeler Clemmons (D)
  • Representative Becky Carney (D)
  • Representative Brian Farkas (D)
  • Representative Carla D. Cunningham (D)
  • Representative Cecil Brockman (D)
  • Representative Cynthia Ball (D)
  • Representative Dean Arp (R)
  • Representative Deb Butler (D)
  • Representative Dennis Riddell (R)
  • Representative Donna McDowell White (R)
  • Representative Dudley Greene (R)
  • Representative Evelyn Terry (D)
  • Representative George G. Cleveland (R)
  • Representative Howard Penny, Jr. (R)
  • Representative Jay Adams (R)
  • Representative Joe John (D)
  • Representative John Ager (D)
  • Representative John Autry (D)
  • Representative John R. Bradford, III (R)
  • Representative Julie von Haefen (D)
  • Representative Karl E. Gillespie (R)
  • Representative Kristin Baker, M.D. (R)
  • Representative Kyle Hall (R)
  • Representative Larry C. Strickland (R)
  • Representative Lee Zachary (R)
  • Representative Marcia Morey (D)
  • Representative Mary Belk (D)
  • Representative Mike Clampitt (R)
  • Representative Nasif Majeed (D)
  • Representative Pat B. Hurley (R)
  • Representative Pricey Harrison (D)
  • Representative Rachel Hunt (D)
  • Representative Ricky Hurtado (D)
  • Representative Susan C. Fisher (D)
  • Representative Timothy D. Moffitt (R)
  • Representative Wesley Harris, PhD (D)
  • Representative Zack Hawkins (D)

“Year of the Trail will be a tremendous opportunity to highlight North Carolina’s exceptional network of trails, and educate the public and elected officials about their value to our residents and communities.”

Kate Dixon, Former Executive Director of Friends of the Mountains-to-Sea Trail (Retired)

Sponsors on board

Blue Blaze Brewing Co.